Diversification of PR services is vital in a ‘post-earned’ world (PR Week)
As an agency MD there are an ever-increasing number of ways in which you can secure third-party validation of your agency’s success. There are obviously awards – most importantly those of PRmoment naturally – but there’s also a range of accreditations, audits and benchmarking you can submit to in order to receive a stamp of approval.
Busy-ness doesn’t make for good business (SynergyMode)
Being a busy leader has been fetishised by the modern business world. The CEO or senior exec whose diary is booked for months to come or who schedules their day in five minute slots is seen as more effective, more virile and more dedicated. However, are they genuinely more effective? Is busy-ness really the sign of effective leadership?
How companies can earn brand loyalty (Raconteur)
In an always-on era, achieving brand loyalty is more challenging than ever. Not only is the competition fast and fierce, but consumers are increasingly empowered and ready to bite back
In an integrated world, PR must trade on its ‘secret sauce’: storytelling (PR Week)
All marketing is meeting in the middle: PR agencies are increasingly focusing on paid tactics; digital and media agencies are looking at earned media; and every man and his dog is peddling owned content.
Finding balance can help you to achieve brief ‘nirvana’ (PR Week)
A PR agency brief can be the difference between the success and failure of a campaign.
Whether it’s a brief for a new business pitch or for a fresh campaign for an existing client, getting the brief right upfront sets the scene for all that’s to follow.
With that in mind, it’s perhaps a surprise that briefs sometimes seem – to the agencies that receive them at least – to have been put together with little thought for the outcome.
Do awards and accreditation matter?
As an agency MD there are an ever-increasing number of ways in which you can secure third-party validation of your agency’s success. There are obviously awards – most importantly those of PRmoment naturally – but there’s also a range of accreditations, audits and benchmarking you can submit to in order to receive a stamp of approval.
What should PRs do about the referendum on Europe?
With the Conservative election victory, a referendum on EU membership is now inevitable. The speculation over the political and economic impact will reach new peaks but, at a more practical level, what does a PR practitioner need to do now to prepare?